The Italian Fresh Mercato
A supermarket for the community.
Brand Identity, Wayfinding, Signage and Environmental Graphics
Located in Griffith, NSW, The Italian Fresh Mercato is a newly designed and delivered powerhouse of the Griffith community. The supermarket offers the product range of a large supermarket, with the warmth and bespoke quality of a local Italian delicatessen.
Working closely with the i2C Interiors Studio, the vision for the new supermarket was to provide an authentically Italian experience that embraced the local culture of the community. The specialty offer would focus on fresh produce of the Griffith region, along with an extensive range of imported Italian products, so the concept was curated around nostalgia and the narrative of ‘a taste of home.’
Project photography shot by Ryan Linnegar