Working in collaboration with the Aurora (now Rainbow Giving Australia) team, I created the event identity and collateral to support the annual ball’s theme.

The theme for 2023 was Welcome to Burlesque, a sexy, sultry, baroque theme that paired beautifully with the Victorian/Beaux-Arts architecture of Town Hall.

To deliver this theme, I explored gilding and foils to great depth within the identity. This also allowed for a clear identity to emerge and with build in design smarts, the identity was, scalable, versatile and beautiful.

Collateral and assets delivered for the event itself included logo, key imagery, and brand assets and guidelines, along with digital graphics, signage, marketing collateral and event environmental graphics.