Working in collaboration with the i2C Interiors Studio, the vision for The Hub was to create a calm, inviting and unified experience for the local community.

Located at Westpoint, The Hub is a life-changing space that empowers people to pursue a life of self-determination, enrichment and hope. The Hub delivers a range of transformative experiences focused on family, health and wellbeing, personal safety, prevention and empowerment.

I was engaged to create the identity and brand experience throughout the built form taking the brand from digital to print and through to the physical experience within the clinic space.